Retail Area

The retail area of the Primal Urge Jewelry & Piercing Salon is an upscale retail environment which will satisfy even those of the most distinctive taste and who demand the finest life has to offer.  As a body Piercing Salon we offer the highest level of clean and safe body piercing in the industry today, as a Jewelry Salon we offer the finest collection of body piercing jewelry and other styles of nontraditional jewelry in the world today. In addition we offer the highest level of personal service in the body piercing industry. Our goal is to satisfy your wants and needs to create an overall shopping experience which is unforgettable.  "If at any time you are not 100% satisfied with the products and services offered by Primal Urge, you see me and I'll make sure you're satisfied." Ron the Jeweler Rotatori.

You are invited to view our list of products and services within this section of our website.

If you have questions or concerns please contact Ron the Jeweler Rotatori at 800-419-0004 or by emailing your questions or concerns to Ron@ronthejeweler.com

Request for Custom Designed Jewelry

For those who are seeking the ultimate in custom Belly Rings, Toe Rings, Anklets Body Jewelry

The Limited
Issue Collection

A selection of the most unique diamond belly rings designed by Ron the Jeweler

The Customized Jewelry Collection

Offers you to ability to customize a pre-designed Jewelry style designed by Ron the Jeweler

piercing salon