The Design Studio

The Primal Urge Jewelry & Piercing Salon offers the most unique shopping experience, in the products we offer and the level of service you will receive. Our knowledgeable staff is ready to attend to your needs and strive to satisfy your every desire to archive a look which truly is a reflection of your style and personality. The entire operation is overseen by Ron Rotatori, AKA, Ron the Jeweler a name given to him by his celebrity clientele. Ron has over 15 years experience as a Body Piercer and over a decade of experience in designing jewelry. Ron specialized in designing nontraditional jewelry which includes, body piercing jewelry, toe rings, anklets, body chains, back body chains and additional nontraditional jewelry styles for every part of your body.

Its Ron the Jeweler's expertise in both the Body Piercing and the Body Jewelry industries which makes Ron the Jeweler the most unique body piercing jewelry designer in the world today. Not all navel rings, for example, are suited for every navel. The style of body piercing jewelry you select involves several factors, such as, anatomy of the piercing site, your anatomy, the angle of the piercing combined with skin tone, hair color, eye color and personal preferences. Our staff takes the time to review these factors prior to recommending the type of body piercing jewelry and the style of body piercing jewelry that will best suite you.

We invite you to visit the Primal Urge Jewelry & Piercing Salon, were body piercing is all about high fashion and personal style.

A Message from Ron Rotatori: "Only a Professional Body Piercer has the knowledge and expertise to insure you are purchasing body jewelry which is right for your piercing. Selecting the proper gauge, shaft length or diameter and style of the body jewelry are critical to insure your new body piercing jewelry will fit your piercing properly."